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Customers as the driving force of innovation

Japan’s Iris Ohyama has established itself as a market leader in innovative home appliances,

homeware products, and quality business solutions defi ned by the “user-in” concept.


“The perspective of the consumers forms the basis of our products and marketing.” Akihiro Ohyama, President, IRIS OHYAMA Inc.


A standard approach to R&D sees developers asked to seek out consumers’ needs and dissatisfactions. However, at Iris Ohyama, the company’s developers act as the “voice of the consumer” in developing products that can resolve consumer

dissatisfaction while they are using the products.


Founded in 1971 as a planning, manufacturing, and sales company focused on househol


d goods,

Iris Ohyama uses this innovative “user-in” concept to develop a wide range of products, from AIpowered robotic cleaners to food products such as packaged rice, with the goal of making consumers’ lives more prosperous.



In 2021, Iris Ohyama established Iris Robotics in collaboration with SoftBank

Robotics to develop an AI-powered DX cleaning robot, Whiz i Iris Edition, which can be also used as a promotional tool with digital signage among other options. And in line with its com mitment to meeting consumer demand, the coronavirus pandemic prompted the company to launch an AI thermal camera for non-contact temperature measurement.

Iris Ohyama’s two main pillars are its B2C and B2B units. Its B2C operation focuses mainly on

home appliances and household products, whilst its B2B wing offers LED lighting, interior solutions,

robotic solutions and more. The company’s strong portfolio has enabled it to expand into the Chinese and Southeast Asian markets, having established group companies in Vietnam, Thailand,

China, Korea and Taiwan. The company’s expansion means it is always looking for high-technology companies to partner with.


“We want to take our ideas all over the world and make everybody’s lives more prosperous,” says president, Akihiro Ohyama.


Article à découvrir également dans le magazine #Newsweek

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